A specialist real estate consultancy that delivers a complete end-to-end service to developers who are planning an international approach to their sales and marketing.

IPN specializes in the creation and management of a business to business program through establishing a network of real estate professionals to deliver international sales rather than focusing on a direct to end customer program in order to achieve volume of sales and long term relationships that will endure from project to project.

IPN offers a staged approach to building an effective network which will provide a firm structure and foundation to work from.  IPN is able to work with clients to manage each or all of these stages. Where necessary IPN will appoint professionals with the required expertise and experience and will manage them as required to ensure they comply with the overall strategy.

Development Assessment

A comprehensive assessment and evaluation will be conducted and delivered to the client to ensure a solid proposition which will help to define the target market, refine the product for better saleability in current market, and provide the broker network with all information they require in order to sell the project. 

This overview will include:

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Fractional Consultancy and workshops

IPN will instruct the appropriate Fractional specialist with the relevant expertise and experience to work directly with the developer to deliver strategic, operational and financial advice. In addition, the IPN workshops will provide management and sales force training on fractional selling in order to ensure a cohesive and professional approach is maintained.

Preparation workshops

IPN will conduct specialized workshops with the developer to effectively prepare them to sell into international buyer markets. Workshops include assistance in the creation of all marketing collateral, website design and contact management databases. Alternatively the entire sales and marketing process can be outsourced to a team of professionals appointed and managed by IPN through IPN Media.

Network creation

Through IPN’s extensive network of global partners, we can provide assistance in building an international network of professional sales and referral partners. This will involve a review of all existing sales agent agreements, creation of a sales partner criteria checklist for all existing and future partners to meet, creation of a marketing plan to target new partners and assistance in exploiting all networking opportunities that will lead to future partnerships.

Network maintenance

This will involve the creation of an in-house contact management system for the client in order to effectively manage and motivate their partners. IPN will also provide educational workshops for developers which are designed to train our clients to manage the network to generate sales leads.

Clients also have the option for IPN to instruct their team of real estate professionals to manage the network on their behalf.