Pay per click (ppc) Search Engine Marketing

Without doubt the most effective and measurable method of online advertising today is through Pay Per Click - PPC search engine marketing - SEM.

What is Pay Per Click - PPC?
The majority of search engines (i.e. Google, Yahoo & MSN) sell premium listings, usually the first few results, on a cost per click basis.

Why does Pay Per Click work so well?
Pay Per Click listings work because they put your company in front of people looking for your products or services. When a potential customer arrives at your web site, they have already searched for products or services you offer. This makes them a pre-qualified lead, with a high chance of them purchasing your products or services. Pay Per Click search engines that your listings can appear on include: Google, Yahoo, MSN, Ask Jeeves, Lycos, AltaVista, Overture, Miva (formerly Espotting), AOL and many more.

What will atagualpa.com do?
 Implement our tracking system to monitor your PPC activity
 Create accounts with the search engines 
 Produce a comprehensive list of relevant search terms 
 Write creative ad text for each search term
 Provide detailed reporting including ROI & CPA
 Optimise each search term against ROI
 Manage bids on all search terms, up to 48 times per day
 Provide brand protection and monitoring
 Provide options for click fraud detection services

Why should I use an agency to manage my PPC accounts?
Managing multiple search engine accounts and adjusting bids on hundreds or thousands of search terms can be labour intensive.  We can remove that hassle from your internal resource whilst reducing CPC's and increasing ROI. This means that our service usually pays for itself.

Open Your Own Search Engine Accounts
If you would prefer not to use an agency to manage your search engine advertising, open pay per click search engine accounts here.

What sectors do atagualpa.com manage search engine advertising for?
atagualpa.com manages Search Engine Advertising campaigns across the following sectors:
Travel
Retail
Leisure
Recruitment
Finance
Telecommunications
Construction
Medical

Which Countries can I advertise within?
As well as providing pure UK or US based campaigns, atagualpa.com can translate, implement and manage your search engine advertising campaigns worldwide.

How much does it cost?
Search engine click costs usually range from 10p - 50p per click depending upon market sector and individual search phrase.  Our fees are based on a percentage of your search engine spend.

How much you budget is up to you. The more the budget, the more click throughs, the more leads, the more sales.

I already do Pay Per Click Advertising - What can atagualpa.com do for me?
If you already do search engine advertising, please feel free to request an estimated CPC from us. Due to the way we manage our accounts, on moving their PPC accounts to atagualpa.com, clients have reduced their CPC by 50% or more whilst at the same time increasing their ROI!

We achieve this by using sophisticated tracking systems, to ensure we only bid on the terms that work for you, and ensuring we drive the maximum amount of traffic from those terms. We can do this because we monitor every click through, from every search engine, every minute of every day and capture every sale and the profit from each sale that originates from Pay Per Click.